Ref: HM43320

Senior CRM Consultant – Mobile Marketing (Ref: HM43320)

Sector Digital Marketing/PR
Type Full-time, Permanent
Location London
Salary (Annual) £35,000 - 40,000 / Year
An exciting role has arisen within an expanding mobile marketing agency for a Senior CRM Consultant.
This is a fantastic opportunity for an exceptional talent to accelerate their career working with global household names and start-ups across sectors including Publishing, Travel, Gambling and Social Networking delivering a range of services including, ASO, UA and post-acquisition messaging strategies.

The role would suit someone with prior experience in ASO, CRM, UA and specific tools in push-notifications, in-app marketing and email-marketing campaigns

The Role

The CRM team helps clients increase the retention and conversion of their app’s users through omni-channel campaigns (main channels used: app & browser push notifications, emails, inbox and in-app messages).
As the messaging capabilities are essential to success, the team supports clients in selecting, integrating and using the right CRM system for them (including liaising with the client Product & Development teams). The team aims to provide analysis, strategy, preparation (liaising with Creative teams in particular), campaign & journeys implementation, reporting and optimisation.

As a member of the CRM team you will work on all of these areas and manage your own accounts from the get-go. You will be responsible for the delivery of services to your clients, with the support of your manager and the CRM team overall when necessary. Here are some examples of your responsibilities:

• Build a strong relationship with your clients and imbed yourself as a key member of their team
• Project-manage initiatives and provide visibility on timelines and progress to your team and your client
• Analyse the client needs and customer behaviour to draw learnings and theories
• Build a CRM strategy and convey your vision to the client to get their buy-in
• Develop a communications plan
•Build specifications for your clients’ development teams
• Investigate and provide technical solutions to implementation challenges and troubleshoot issues
• QA CRM integration and liaise with your clients’ developers
• Writing creative briefs, liaising with creative teams (coordinators, designers, copywriters, translators)
• Writing or reviewing copy
• Implementing and testing push notifications, in-app messaging, inbox messages, browser push and email (amongst others!)
• Advising clients on the technical specification required to support CRM campaigns & journeys
• Setting-up or reviewing campaign mechanics across a range of CRM platforms
• Setting-up reports and analysing performance
• Monitoring email reputation and making recommendations
• Support the pre-sales process through material preparation, presentation delivery and pre-sales meetings.


Ideal candidate

• Degree or equivalent level (2.1 or above)
• Minimum 4 years’ experience in a B2C CRM position
• Experience managing push notifications and / or email campaigns
• Strong experience in data analytics, requesting, reviewing data, inferring results and drawing accurate & statistically sound conclusions
• Perfect spoken and written English
• Ability to prioritise and organise your work to meet tight deadlines
• Great work ethic and a desire to learn and progress

Due to the varied nature of the CRM clients, any of these would be a massive plus:
• Knowledge of HTML for emails
• Experience working with mobile apps
• Statistical modelling experience
• Experience with project management
• The ability to write to an excellent level in a second language


If your application is successful, you will be contacted within two working days. We regret that due to the high volume of applications we receive we cannot provide feedback on individual CVs.
Updated: 7 days ago
Ref: HM43320