Ref: HM43638

Senior Business Intelligence Consultant – CRM Analytics (Ref: HM43638)

Sector Research/Marketing/Analyst
Type Full-time, Permanent
Location London
Salary (Annual) £40,000 - 45,000 / Year
A global service leader in mobile marketing (ASO, CRM and UA), who helps clients maximise the retention and conversion of their app’s users through omni-channel campaigns, seeks an experience BI Consultant with a strong background in CRM platforms and management information systems.
Your role
This is a unique and challenging opportunity for an experienced Business Intelligence Consultant to lead Business Intelligence in the CRM department of a leading mobile marketing agency, to develop, manage and maintain reporting functionality. The Consultant will have a thorough understanding of the underlying data that can be used to perform data analytics. They will produce and analyse CRM information in accordance with client needs.

They will mostly work on two areas; integration of tools and platforms including for instance Amplitude, Mixpanel, Segment, Braze, Moengage, Leanplum, AWS, Tableau, Looker, Google Analytics and DOMO, and the use of these to analyse user behaviour to guide CRM efforts.

Core responsibilities
• Working with colleagues to plan and deliver performance reports and in-depth user behaviour analysis, identifying trends, issues and opportunities
• Advising clients on the best analytics practices and deliver analytics capabilities on time and to budget
• Capture client requirements and model data to develop an effective intelligence solution architecture
• Design and develop effective reports and dashboards to present information in a clear and informative manner
• Produce segmentation models to empower the CRM team based on the client needs
• Based on workload, step in to lead CRM projects under guidance from a Lead CRM Consultant.

Ideal candidate
• A good understanding of information technology and management information systems
• Experience with Customer Relationship Management database systems
• Working knowledge of SQL, relational databases and using data base query software
• Excellent planning and organisation skills, experience managing projects, being able to provide project visibility and timelines clarity
• Ability to translate business requirements into technical requirements
• Experience in using large datasets, data manipulation and modelling, analysing and visualising data
• Design & development experience using data discovery tools such as MS Power BI
• An understanding of Master Data Services (MDS) and how data quality processes can be implemented
• Experience or awareness of Big Data and Data Science related technologies, such as R or Azure Machine Learning, to design and implement predictive analytics models
• Strong stakeholder management and communication skill, being able to build relationships with both clients and colleagues
• Have a numerate degree (mathematical or computer science related disciplines) with good problem solving skills
• Personable, professional and self-motivated. Logical and objective, able to work under pressure and manage competing priorities and deadlines
• Good writing, communication and presentation skills
• Advanced MS Excel user including the use of graphs, formulas, dashboards, pivot table, VBA and Power Query
Updated: 10 days ago
Ref: HM43638