Ref: LM44334


Sector Digital Marketing/PR
Type Full-time, Permanent
Location London
Salary (Annual) £38,000 - 45,000 / Year
A world-leading mobile marketing agency seeks a Senior Mobile Marketing/ASO Manager to join their team. This is a fantastic opportunity for an exceptional talent to join a company that deliver game-changing mobile marketing strategies for globally recognized brands and influential start-ups.
As Senior ASO Mobile Marketing Consultant, you will learn new techniques and frameworks, create and present monthly results to clients, manage ASO Consultants and stay abreast of the latest developments in marketing and ensure clients and colleagues benefit from this acquired knowledge
Main Responsibilities:

• Delve into our client’s data (ranging from keyword performance to downloads per territory and creative A/B tests)
• Create presentations and reports, plus identify avenues for accounts growth
• Grounded in data analysis, you’ll use your creativity to translate those learnings into actionables: You’ll provide updates for clients’ presence on app stores
• Work with our designers to create imagery and video in order to increase their performance and liaise with client’s marketing/product team to prioritise ASO-driven recommendations

Ideal Candidate:

• At least 1 year of ASO experience + 2 years of mobile marketing experience
• Outspoken and strong communication skills for client-facing situations, excellent presentation skills and ability to communicate results
• Project and team management skills
• A proven track record of being data-driven - great with analysing data with Excel and other data visualisation tools
• Knowledge of App/Play store consoles, MMP’s (such as AppsFlyer), ASO core KPIs and terminologies
• In-depth experience with A/B testing of creative assets on Android and iOS
• Experience with keyword optimization, relevant tools (such as App Tweak and Mobile Actions)
• Fluent, if not native written and verbal English language skill
Updated: 98 days ago
Ref: LM44334