LM44446

MAIN RESPONSIBILITIES:
• Responsible for launching Football titles in collaboration with football club partners across the region
• Researching and gathering market insights across the football and gaming industries in Europe
• Creation of 360 integrated marketing strategy and campaigns for the Europe territory in close collaboration with the company
• Drive, manage and motivate the core European team consisting of: Club Partnerships, Communications and Esports set clear objectives and co-ordinating activities within their fields
• Lead the European management of agencies for implementation of the Football marketing, comms and activation strategy.
• Use research findings to ensure up to the minute understanding of consumer behaviour and wants, sharing this information where relevant with applicable stake holders.
• On-going ROI analysis, rights activation tracking and post-mortem of Football activity and sharing of information with relevant teams to improve future planning
• Internal planning and briefing of creative assets. Including managing creative agencies on Football brand strategy and creative executions
• In conjunction with Communications and Partnerships departments, create activation plans, events and trips.
• Support the activation of European esports and other marketing mix elements related to Football
• Project manage collaboration opportunities with other brands and products related to football club partners or within European football industry
• Coordinate Football marketing activations across EMENA territories and proactively seek new opportunities across the region
• Management of internal marketing communications and information sharing across the company
• Ensure Football brand consistency across all creative assets and digital platforms
• Complete internal and external compliance for all relevant European protocols ie. GDPR and internal brand approval processes

IDEAL CANDIDATE:
• Experience in brand building, sports marketing, lifecycle management, and communications ideally in the football and/or entertainment industry
• Must have excellent understanding of digital media and the importance of customer insight
• Able to look for new opportunities and build local initiatives into global plans
• Experience in creating, planning and executing marketing strategies across football or other sports industries
• Ideally have international experience either regionally or globally however not essential
• Commercially focused to ensure return on investment
• Strong B2B focus and experience working with football clubs in Europe
• Able to communicate openly and effectively with management, European territories, and Japanese HQ
• Flexibility to work with a variety of cultures and beliefs
• Pro-active and initiative, flexibility in approach, and willing to listen to other’s point of view
• Positive and pragmatic
• Accountable and able to take responsibility
• Ability to drive their vision for the brand plan and be passionate about their brands