LM44652
Main Responsibilities

• Carry out market research and analysis to evaluate trends, brand awareness and competitors
• Recommend and implement efficient marketing strategies suitable for the various products of the company across the group
• Prepare and communicate Marketing plans, advertising, direct making, and campaigns, exhibitions and promotional events
• Monitor the progress of the campaigns and submit reports of performance
• Works internal and external creative agencies to design marketing materials and as website and brochure as maybe required
• Write copy for diverse marketing distributions as websites, brochures e.t.c
• Maintain and update customers databases
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional material, and online activities
• Oversee and manage the marketing budget and other related task as assigned by the managing director
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date


Ideal Candidate
• Bachelor’s degree in Marketing related field and any other relevant certificate
• Minimum 4 years proven experience as marketing executive
• Excellent writing and presentation skills
• Excellent interpersonal and people management skills
• Creativity and commercial awareness
• Proficient with Adobe photoshop, illustrator and other graphic designing tools
• Good understanding of market research techniques, data analysis and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Familiarity with social media and web analytics Strong organizational and time-management abilities
• No need to write code, but you will be expected to be tech-savvy and have a passion for innovation
• Highly adaptable, personable, and excited to work with people from diverse backgrounds
• Eager to learn and progress within the company.
• High-quality start-up experience or experience within an entrepreneurial environment
• Willing and able to travel regularly in the EMEA region (frequently to developing countries)