Ref: LM44652


Sector Digital Marketing/PR
Type Full-time, Permanent
Location London
Salary (Annual) £28,000 - 32,000 / Year
An opportunity has arisen for a talented Marketing Executive to join a technological solutions company based in London. They are looking for someone to take their products to the next level by developing creative integrated marketing campaigns and promotional leads to differentiate their products and services in the market, identifying and following customer’s requirements
Main Responsibilities

• Carry out market research and analysis to evaluate trends, brand awareness and competitors
• Recommend and implement efficient marketing strategies suitable for the various products of the company across the group
• Prepare and communicate Marketing plans, advertising, direct making, and campaigns, exhibitions and promotional events
• Monitor the progress of the campaigns and submit reports of performance
• Works internal and external creative agencies to design marketing materials and as website and brochure as maybe required
• Write copy for diverse marketing distributions as websites, brochures e.t.c
• Maintain and update customers databases
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional material, and online activities
• Oversee and manage the marketing budget and other related task as assigned by the managing director
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date

Ideal Candidate
• Bachelor’s degree in Marketing related field and any other relevant certificate
• Minimum 4 years proven experience as marketing executive
• Excellent writing and presentation skills
• Excellent interpersonal and people management skills
• Creativity and commercial awareness
• Proficient with Adobe photoshop, illustrator and other graphic designing tools
• Good understanding of market research techniques, data analysis and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Familiarity with social media and web analytics Strong organizational and time-management abilities
• No need to write code, but you will be expected to be tech-savvy and have a passion for innovation
• Highly adaptable, personable, and excited to work with people from diverse backgrounds
• Eager to learn and progress within the company.
• High-quality start-up experience or experience within an entrepreneurial environment
• Willing and able to travel regularly in the EMEA region (frequently to developing countries)
Updated: 90 days ago
Ref: LM44652