Ref: LM44905

Retail Marketing Manager

Sector Research/Marketing/Analyst
Type Full-time, Permanent
Location London
Salary (Annual) £35,000 - 37,000 / Year
A cultural hub based in London is currently looking for a Retail Marketing Manager to join their team. This role will be responsible for developing and then delivering all elements of retail marketing strategy with the aim of driving sales in physical and online shops.
Marketing experience in the retail sector is essential.

Retail Marketing Manager Main Duties
• Development and delivery of the retail marketing plan within agreed budget, based on customer insight to support sales revenue and other retail KPI targets.
• Development of customer insight plan for retail business to help enable optimisation of marketing, merchandising, eCommerce and promotions.
• Liaising with the Marketing & Communications Team to ensure cohesion with general marketing plan and activities
Email & Paid Advertising
• Maintaining and growing retail mailing lists, producing engaging Shop e-newsletters, e-shots and other communications, such as experience invitations.
• Management of all retail promotional materials (printed and digital) including but not limited to event flyers, POP labels, onsite marketing, digital screens, video content and A Board content.
• Working with internal artworkers and creative agencies to ensure any artwork is delivered to brief, on brand and to deadlines and liaising with printers on the production of all printed marketing materials.
• Liaising with media buying and digital agencies, briefing and managing the day-to-day coordination of campaign activities, and supplying assets (copy and imagery).
• Monitoring and reporting on results of marketing and campaign activities across all channels, looking at metrics such as click-throughs and conversions; readership figures, impressions, open rates etc.
Social Media & Influencer Marketing
• Executing social media plans for the retail business and creating engaging posts for Facebook, Instagram and other channels, that drive click-throughs to the online shop and end in conversions.
• Development of an influencer marketing programme to raise the digital profile of The Shop and drive traffic and conversion for the online Shop.
• Running campaigns, competitions etc. as identified in the strategy in line with the Retail Team KPIs.
• Ensuring that all retail events are promoted through the creation of Social Media event pages and using boosts to promote to well-defined audiences.
• Identifying suitable third-party content for sharing or potential collaboration.
• Using analytics to monitor and measure the performance of posts, using the results to optimise reach and engagement of future posts.
• Working with the eCommerce team to monitor traffic and identify ways to improve traffic to Shop website and conversion through social media and paid campaigns.
• Managing the optimization of digital content, working with our preferred supplier on enhancing SEO.
• Working with eCommerce team to develop backlinks to The Shop website to increase traffic referral sources and generate greater authority in SEO.

• Commissioning photography for use digitally and for printed materials in line with brand guidelines.
• Responding to requests from journalists to provide content, products, samples etc.
• Planning and delivery of project for influencers and journalists in conjunction with PR Manager
• Monitoring and sharing retail industry trends and best practice relevant to marketing
• Taking photos and videos related to related products and events for social posts
• Raising purchase orders and other administrative tasks as required.

Ideal Candidate
• At least 3 years’ professional experience in marketing.
• Retail marketing and eCommerce experience essential.
• Experience of developing and managing social media channels for retail and eCommerce essential, including creating shops on social media channels.
• Experience of using social media scheduling and reporting platforms (preferably Sprout Social) as well as social listening tools.
• Use of analytics to monitor performance and report to on results.
• An understanding of Japanese culture is preferred

• Appropriate tertiary qualification such as a degree or diploma in Marketing, Digital Marketing, or other related fields, preferably from a recognised institution including the Chartered Institute of Marketing and the Digital Marketing Institute
• Thorough knowledge of social media platforms, especially Facebook, Instagram, LinkedIn, YouTube, Twitter, and Pinterest (and other channels) and social media scheduling and listening platforms (e.g. Sprout Social)
• SEO skills and knowledge desirable
• Experience of using email marketing platforms
• Core IT skills including familiarity with online tools
• High level of proficiency in full MS Office suite. Photoshop also an advantage.
• Use of other software systems beneficial (eg CRM, CMS)

** All applicants must have the right to work in the UK as the Company is not able to offer visa support.
Updated: 70 days ago
Ref: LM44905