Ref: MY43989

Social Media Manager (MY43989)

Sector Digital Marketing/PR
Type Full-time, Temp/Contract/Project
Location London
Salary (Annual) £35,000 - 37,000 / Year
A Japanese cultural hub seeks a talented Social Media Manager to join their busy team in West London. The role will oversee all aspects of the company’s presence on social media, from developing over overall strategic direction based on audiences and trends to planning, writing and scheduling posts, polls and competitions which will drive audience engagement and achieve KPIs
Main Duties

Strategy, planning & channel management
• Defining and developing the strategic direction of the social media presence with the aim of achieving direct targets relating to followers, reach and engagement, as well as overall organisational goals
• Developing and executing annual, monthly, weekly and daily social media plans for Facebook, Twitter, Instagram, YouTube, Pinterest and LinkedIn, taking into account the overall content plan, exhibitions, events, seasonal changes and social media trends.
• Managing the overall social media budget, applying spend in the most effective way to achieve targets, and monitoring results to make changes where necessary.
• Be the authoritative voice on social media marketing within the organisation, staying up to date with changes in platforms, maintaining profiles, implementing any necessary modifications and making use of new opportunities.

Content and campaign creation
• Writing exciting and engaging posts that encourage dialogue with audiences and sourcing high quality imagery and video which achieve aims.
• In collaboration with the Marketing Manager, creating and deploying social media advertising campaigns as well as the boosting of organic posts
• Developing and running campaigns, competitions etc. as identified in the strategy with specific goals such as acquiring new followers, achieving likes or driving website traffic, in line with set KPIs.
• Helping the Programming Team to ensure that all events held at the company are well attended through the creation of Social Media event pages and using boosts and promotions to well-defined audiences
• Taking photos and video for use on social media, in line with branding guidelines.
• Translation of posts into Japanese – either directly or by overseeing external suppliers.

Ongoing channel / community management
• Coordinating and developing colleagues in regards to community management and development, ensuring they respond to comments and enquiries in a manner that will foster community growth and engagement and maintain a positive profile
• Managing live posting and live streaming from events
• Identifying suitable 3rd party content for sharing
• Dealing with negative comments and interactions in a way that causes least damage to the brand
• Working with the PR Manager and PR agency to forge new, and develop existing relationships with social media influencers that can raise the digital profile. Research, analysis and reporting Using analytics to monitor and measure the performance of posts, using the results to optimise reach and engagement of future post
• Regularly monitoring audience activity, reporting to management on figures and using insights to make improvements to the social media plan as well as putting forward suggestions for the overall content plan
• Monitor and share industry trends and best practice relevant to social media marketing for eCommerce
• Researching how similar organisations are using social media to achieve goals and implementing lessons learnt
• Contribute to building customer relationships database

Ideal Candidate
• Appropriate tertiary qualification such as a degree or diploma in Digital Marketing, Advertising, or other related fields, preferably from a recognised institution including the Chartered Institute of Marketing and the Digital Marketing Institute
• At least 4 years’ professional experience in a similar role, having had overall responsibility for an organisation’s social media strategy and management
• Additional training and / or supplementary courses in Social Media Management. Knowledge Thorough knowledge of social media platforms, especially Facebook, Twitter, Instagram (including IGTV), LinkedIn, YouTube and Pinterest
• Social media scheduling and listening platforms (eg Sprout Social)
• Core IT skills including familiarity with online tools
• High level of proficiency in full MS Office suite. Photoshop also an advantage.
• Use of other software systems beneficial (eg CRM) Experience
• Experience of using social media scheduling and reporting platforms (preferably Sprout Social) as well as social listening tools.
• Use of analytics to monitor performance and alter strategy where necessary.
• Reporting to senior management on results.
• Exposure to relevant sector (Museum, Gallery, Arts, NFP, Visitor Attraction, Heritage Destination, Tourism Development or PR agency) preferred
• Previous experience in a project-office environment desirable
• Experience of developing social media channels for Ecommerce desirable, including creating shops on our social media channels
• Excellent written and spoken English to native-level
• Exceptional skills in writing specifically for social media
• Strong team management skills and ability to direct and coach colleagues on social media strategies Proficient in photography and able to edit good quality photos for social media
• Basic skills in taking and editing video for social media an advantage
• A participative team player with an inclusive approach towards all colleagues
• Able to influence people whilst maintaining tact and cultural sensitivity
• The ability to be creative within the confines of a protected brand
• An understanding of Japanese culture is preferred
• Japanese language skills would be advantageous but not essential
Updated: 23 days ago
Ref: MY43989