Ref: RT42619

Marketing Manager (FTC: 13 months) (Ref: 43619)

Sector Digital Marketing/PR
Type Full-time, Temp/Contract/Project
Location London
Salary (Annual) £32,000 - 36,000 / Year
A highly successful Japanese cultural hub seeks a talented Marketing Manager to join their busy team at their west London offices.
The Role
• Design marketing campaigns (B2B as well as B2C) based around agreed objectives, target audiences and budgets, factoring in internal resources as well as commissioned services.
• Liaise with the company’s media buying agency to plan and execute the paid advertising element of marketing campaigns.
• Work closely with Content Marketing & Audience Development Manager and Digital Media Producer to ensure social media marketing and website content links in with the wider marketing campaign.
• Manage relationships with creative agencies and internal artworkers, supplying them with clear briefs and deadlines for artwork and copy.
• Liaise on the promotion and brand consistency of The Shop through offline and digital channels.
• Lead on the development of marketing automation, utilizing the functionality of the CRM system to create more personalised marketing.
• Manage e-marketing: maintaining and growing mailing lists, producing engaging e-newsletters and e-shots and producing event invitations and managing the event invitation process for events.
• Manage the production of all printed marketing materials, including items related to Public Programmes, Membership and Venue hire.
• Commission and manage external suppliers, including photographers, videographers, interpreters and translators.
• Undertake research to assist with the development and implementation of projects and campaigns as required.
• Monitor and report on results from marketing campaigns including readership figures, impressions, footfall and relevant data from visitor surveys
The Ideal Candidate
• Educated to degree level, preferably in a related subject
• CIM or equivalent qualification in marketing
• CRM database management
• Marketing automation platforms
• Digital skills, including an understanding of social media platforms
• Core IT skills; proficiency in Microsoft Word, Excel and PowerPoint comfortable with current online tools and social media platforms. Knowledge of Photoshop beneficial.
• CMS/HTML skills
• Minimum 5 years’ experience working in a similar role within a relevant sector such as gallery, museum, media, retail, restaurant or creative agency.
• Experience planning integrated marketing campaigns, incorporating both online and offline channels.
Updated: 125 days ago
Ref: RT42619