Find jobs

Go back

CRM Consultant – Mobile Marketingref: HM42453
Sector Sales / Marketing
Type Full-time, Permanent
Location London - City
Salary £28000 - 30000 / Year
CRM Consultant – Mobile Marketing

An exciting role has arisen within an expanding mobile marketing agency for a CRM Consultant.

This is a fantastic opportunity for an exceptional talent to accelerate their career working with global household names and start-ups across sectors including Publishing, Travel, Gambling and Social Networking delivering a range of services including, ASO, UA and post-acquisition messaging strategies.

The role would suit someone coming from a technical background in a file such as software engineering, design or data science and now looking to move into a mobile marketing environment.

The Role

With a focus on mobile marketing, the CRM team helps clients increase the retention and conversion of their app’s users through omni-channel campaigns (main channels used: app & browser push notifications, emails, inbox and in-app messages). As the messaging capabilities are essential to CRM success, the team helps supports clients in selecting, integrating and using the right CRM system for them (including liaising with the client Product & Development teams).

As this work heavily relies on CRM systems and their successful integration early on, the company aims to expand the technical support it offers its clients through the CRM team, and this position will be expected to provide technical & data analytics strength in addition to the normal CRM activities.

Core duties

• Setting up or reviewing campaign mechanics across a range of CRM platforms
• Implementing and testing push notifications, in-app messaging, inbox messages, browser push and email (amongst others!)
• Conducting industry benchmarks and competitor analysis
• Pulling data extracts from CRM platforms, analysing, correlating and refreshing reports
• Advising clients on the technical specification required to support CRM campaigns & journeys
• Assisting with testing of CRM implementations & messaging within client apps
• Liaising with client and CRM provider’s technical teams
• Writing creative briefs, liaising with creative teams (coordinators, designers, copywriters, translators)
• Writing or reviewing copy

Ideal candidate

• Degree with level 2.1 or above
• Minimum 2 years’ experience in a B2C CRM position
• Experience managing push notifications and / or email campaigns
• Strong interest in data analytics, and experience reviewing data, inferring results and drawing accurate & statistically sound conclusions
• Very strong communication skills
• Perfect spoken and written English
• Ability to focus on a task and get it done quickly with a high attention to detail
• Ability to prioritise and organise your work to meet tight deadlines
• Great work ethic and a desire to learn and progress

Due to the varied nature of CMA's CRM clients, any of these would be a massive plus:
• Knowledge of HTML for emails
• Experience working with mobile apps
• Statistical modelling experience
• Experience with project management
• The ability to write to an excellent level in a second language