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Mobile Marketing Consultantref: HM42856
Sector Sales / Marketing
Type Full-time, Permanent
Location London - City
Salary £35000 - 45000 / Year
Mobile Marketing Consultant

A growing Mobile Marketing Consultancy seeks a marketing consultant to join their team. This is a fantastic opportunity for an exceptional talent to accelerate their career working with global household names and start-ups across sectors including Publishing, Travel, Gambling and Social Networking.

The company focuses on the mobile app industry, delivering services from User Acquisition and App Store Optimization through to User Lifecycle Messaging. Each of these services has been crafted by industry-leading experts in an analytically-driven manner to increase & optimize one or more of the following core app metrics – acquisition volume & quality, user retention, engagement & monetization.

The role:

You will join the App Store Optimisation team helping clients gain an edge through increased discoverability of their apps in Apple’s App Store and Google’s Play Store.

App Store Marketing represents a substantial source of user acquisition and revenue generation for many companies. In some cases, clients operate exclusively via the App Store! Therefore, this increasingly crucial role will equip you with skills that will prove extremely valuable in your professional career.

Core duties

Conducting research on clients’ sectors and their competitors in the mobile marketing field. What features are they releasing? What imagery and tone of voice are they using? What can our clients learn from them?
Stay abreast with developments in the Mobile Marketing field, especially with regards to Apple’s App Store and Google’s Play Store
Research all data available and transform it into actionables for clients
Recommending to clients Marketing activities and Product development
Writing and honing metadata updates for client’s App Store and Play Store presence that will lead to increased organic conversions
Briefing in-house designers’ or clients’ creative teams with the objective of increasing the conversion rates of imagery and video
Crafting, maintaining and following an activities calendar that will enable clients to continuously improve over time
Reporting to clients on a monthly basis with performance results, learnings and future actions to be taken

Key requirements:

Demonstrable passion for Marketing: You will have some work/internship experience in the Marketing field and/or actively engaged in this field via personal blogging, courses or otherwise
Attention to detail: You will write and proof-read content that will ultimately be used by clients and seen by customers
Passionate about data: You feel very comfortable using and analysing data with tools like Excel
Excellent written English: Not only is your grammar and vocabulary fantastic, but you’re also a confident storyteller
Quick on your feet: As ASO is a new and rapidly expanding area in Marketing, you’ll need to possess the ability to quickly transform your acquired knowledge and intuition into actionables

Ideal requirements:

Data visualisation: Experience using tools like Tableau or Microsoft’s PowerBI
Graphic Design skills: Capable of making basic edits on tools like Illustrator or Photoshop
SQL Databases and/or coding languages: As we’re a data-driven consultancy, being able to manipulate SQL databases and a basic knowledge of coding would be advantageous to the team and the wider company
Project management skills: You’ll be involved in different client accounts, and over time we’ll expect you to take ownership of some of those accounts. Having experience prioritising multiple tasks would be beneficial
A second language: As many of our clients operate in Europe, a European language would be ideal