Ref: HM43511

CRM Consultant – Mobile Marketing (Ref:HM43511)

職種 デジタルマーケティング/PR
雇用形態 Full-time, Permanent
勤務地 ロンドン
給与(年収) £25,000 - 30,000 / Year
An exciting role has arisen within an expanding mobile marketing agency for a CRM Consultant.

This is a fantastic opportunity for an exceptional talent to accelerate their career working with global household names and start-ups across sectors including Publishing, Travel, Gambling and Social Networking delivering a range of services including, ASO, UA and post-acquisition messaging strategies.

The role would suit someone coming from a technical background in a file such as software engineering, design or data science and now looking to move into a mobile marketing environment.
The Role

With a focus on mobile marketing, the CRM team helps clients increase the retention and conversion of their app’s users through omni-channel campaigns (main channels used: app & browser push notifications, emails, inbox and in-app messages). As the messaging capabilities are essential to CRM success, the team helps supports clients in selecting, integrating and using the right CRM system for them (including liaising with the client Product & Development teams).

As this work heavily relies on CRM systems and their successful integration early on, the company aims to expand the technical support it offers its clients through the CRM team, and this position will be expected to provide technical & data analytics strength in addition to the normal CRM activities.

Core duties

Setting up or reviewing campaign mechanics across a range of CRM platforms
Implementing and testing push notifications, in-app messaging, inbox messages, browser push and email (amongst others!)
Conducting industry benchmarks and competitor analysis
Pulling data extracts from CRM platforms, analysing, correlating and refreshing reports
Advising clients on the technical specification required to support CRM campaigns & journeys
Assisting with testing of CRM implementations & messaging within client apps
Liaising with client and CRM provider’s technical teams
Writing creative briefs, liaising with creative teams (coordinators, designers, copywriters, translators)
Writing or reviewing copy


Ideal candidate

Degree with level 2.1 or above
Minimum 2 years’ experience in a B2C CRM position
Experience managing push notifications and / or email campaigns
Strong interest in data analytics, and experience reviewing data, inferring results and drawing accurate & statistically sound conclusions
Very strong communication skills
Perfect spoken and written English
Ability to focus on a task and get it done quickly with a high attention to detail
Ability to prioritise and organise your work to meet tight deadlines
Great work ethic and a desire to learn and progress

Due to the varied nature of CMA's CRM clients, any of these would be a massive plus: 
Knowledge of HTML for emails
Experience working with mobile apps
Statistical modelling experience
Experience with project management
The ability to write to an excellent level in a second language
更新日: 1 day ago
Ref: HM43511